In this post, we've gathered the prices of 15+ eye trackers from our industry-leading partners such as Smart Eye, Varjo, and Pupil Labs, to quickly present an overview of the price points you may encounter on your journey to purchasing an eye tracker with iMotions. It is difficult to put an average. This guide provides a clear framework for professional labs, comparing entry-level tools like the €799 Kexxu to high-end systems where accuracy reaches 0. We'll explore the expanding spheres of AI-powered analysis and the total cost of ownership, including the role of advanced platforms like. RealEye studies are proven to be around 110 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button. We predict the gaze point with frequency up to 60 Hz.